The popularity of the animation character "Saerogumi," which appears in Lotte Chilsung's new soju product promotion YouTube video released in September last year, is increasing.
Saero Gumi is a combination of the new soju "Saero" and the nine-tailed fox "Gumiho," a Korean legend.
Saerogumi is the new brand character of Lotte Chilsung's new soju 'Saero'.
In Korean legend, Gumiho transforms into a beautiful woman and appears as a demon who harms people, but in this promotional video, Gumiho appears as a surgeon who treats the liver.
Gumiho, who ate human liver, has been reborn as a surgeon who treats the liver in modern times, and appears as a good character who no longer eats human liver and enjoys daily life with people.
The concept of a female doctor who matches beautiful beauty and "white+mint" colored hanbok attracted many people's attention when the video was released.
The voice acting of Saerogumi was done by singer Jung Eun-ji, who was a member of Apink.
This animation promotion video story is said to be building a worldview enough to form a fandom.
As proof of this, the number of fans of beautiful and attractive Saerogumi is increasing, and interest in related goods is already steadily increasing.
Thanks to this unexpected popularity, a male version of the Saerogumi animation character was also recently released on YouTube in Saerogumi Season 2.
If female Saerogumi was a surgeon in season 1, this male Saerogumi's job was set as a narcissist model. (The voice acting is (Lee Do-hyon)
In ver.1, the slogan of the new soju "Saero" was "Zero Sugar", while in ver.2, it is "No Sugar".
The new soju is introducing the product characteristics of "no-gadang" and "distilled" soju in a witty way through the nine-tailed fox characters.
This is a welcome phenomenon for soju enthusiasts with a wider range of choices.
However, even for those who can't drink well, apart from soju products, interest in these attractive characters is quite large.
It is also known that goods will be released to meet the needs of these people.
Therefore, these promotional videos raise expectations for the possibility of expanding to various products and contents beyond soju marketing.
New Gumi soju glasses and aprons are already being introduced at stores.
The unique charm and interesting background story of the new Soju characters are highly regarded for their potential in terms of content elements that can maximize infinite advantages in various areas.
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